Email has its place in the market, but as a digital solution directly interacting and engaging with your customers, MMS is the best approach.
The average person receives 150 to 200 emails a day, many getting lost in email or spam filters. Emails don't stand out or maybe are overlooked and don't provide a sense of uniqueness for the gift receiver!
MMS is delivered directly to an individual's mobile, cutting through the noise of email and other mobile applications notifications - direct and high priority.
The mobile phone number is our new digital address, engage with new customers where they spend most of their time - on their mobile.
The MMS experience creates a greater feeling of personalisation with the picture gift cards format being easily recognisable as a gift card by the receiver.
TXT/SMS open rates are 98% higher than email and MMS are 20% higher opt in than SMS.
Improved redemption rates with MMS versus email as there is no link clicking or pasting of URL risks, higher receiver rates and more personalisation.
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